Annika Roberts
Personal Details
Timezone | I’m flexible (currently in EU / this suits AUS PM)
Work Hours | 10-30 / week
Calls per day | 4-6
Age | 32
Languages | English, conversational German
Work rights | AUS, NZ, EU
Sales & Experience Strategist | Systems that Regulate & Convert | Obsessed with meaningful, high-impact client journeys
I’m a creative, systems-minded entrepreneur with 8+ years of experience building and scaling customer-centric businesses — from selling out a café I built from scratch, to becoming an Airbnb Superhost with 60+ 5-star reviews, to consulting across brand, operations, and client experience in wellness, travel, and service-based industries.
At the heart of it all? Human connection.
I’ve learned that the most powerful conversions happen when clarity meets emotional resonance — and that’s exactly what drew me to high-ticket sales. My superpower lies in creating safety in uncertainty, helping people move through resistance, and making bold, aligned decisions feel grounded and accessible.
I’ve sold experiences, ideas, and systems — and now I’m sharpening my sales craft to bring that same depth, strategy, and emotional precision into high-conversion conversations.
Whether I’m mapping a customer journey, guiding someone through a buying decision, or holding space for powerful transformation, I bring a calm, intuitive, and outcome-driven presence to the table.
What Sets Me Apart
Emotional intelligence meets strategic clarity — I read people well, ask the right questions, and lead conversations that feel like service, not pressure.
Real-world grit & entrepreneurship — I’ve built, scaled, and sold a business. I know what it takes.
Multidisciplinary thinking — From nervous system-based coaching to brand and operations consulting, I think holistically and connect the dots fast.
Grounded presence in high-stakes moments — I hold emotional tension, listen deeply, and close with care and confidence.
I’m particularly aligned with offers that support:
→ Nervous system-led business growth
→ Wealth strategy & getting money working for you
→ Service-based founders scaling with systems
If you’re looking for a closer who blends EQ, strategy, and lived entrepreneurial experience — let’s connect.
Experience
High Ticket Sales Focus
To hone my existing skills into the world of High Ticket Sales I have joined an elite membership program (Uplift Advisory A Player). The program includes:
꩜ 5 x 1 hour mentorship sessions per week with 7-8 figure high ticket closing sales coacheds
꩜ Access to 50+ AI prospect bots handing everything from discovery, cold calls, objections (+ the ability to create one specifically for my next offer)
꩜ A community to role play with
꩜ Six months of expert sales, mindset and accountability mentoring.
High-performance in AI sales simulation: 83% closing rate (with the remaining 17% booked for follow up calls) and an average score of 90/100, showcasing consultative sales strength.
Capabilities
꩜ Consultative sales & client rapport
꩜ High-touch customer experience
꩜ Business growth & retention strategies
꩜ Team hiring, training & leadership
꩜ CRM, POS & systems implementation
꩜ Brand storytelling & digital presence
꩜ Upselling & customer psychology
꩜ Self-led, adaptable, results-focused
Education
→ Currently training in high-ticket sales with Uplift Advisory, learning directly from 7-figure, award-winning sales leaders — building the foundation for a results-driven, values-aligned next chapter.
꩜ Bachelor of Exercise & Nutrition (2010-2012) | University of QLD
꩜ CERT III in Travel (2015-2017) | Open Colleges
꩜ Coaching Course (2018-2019) | Beautiful You Coaching Academy
꩜ NLK Kinesiology (2024) | CAAHM
꩜ Level 1 Snowboard Instructor (2025) | NZSIA
Additional Learning
꩜ Somatic Awareness | Somatic Institute for Women
꩜ Human Design | Jovian Archive, Jenna Zoe, IHDS
꩜ German New Medicine | New Earth Wellness
꩜ Meditation as Lifestyle Medicine | BIYOME
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Operate a boutique Airbnb listing (The Picker’s Cabin) with 100% 5-star reviews and consistent occupancy
꩜ Achieved Superhost status through premium service and guest communication
꩜ Used visual storytelling and copywriting to attract high-quality bookings
꩜ Delivered exceptional experiences that drive referrals and repeat guests
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Grew Bambino Espresso into a high-volume 80+ seat flagship café through sales-driven marketing and systems design — culminating in a profitable six-figure exit.
꩜ Developed a local marketing and client experience strategy that attracted steady foot traffic and loyal regulars
꩜ Leveraged sales instincts to grow a raving fan base and strong word-of-mouth referrals
꩜ Scaled from one to two locations, later consolidating into a high-volume flagship café post-renovation
꩜ Hired, trained, and led a values-driven, high-performing team
꩜ Implemented systems (POS, inventory, payroll) that increased efficiency and profitability
꩜ Marketed and sold the business in a six-figure exit, managing the full sales and handover process
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Deliver transformational journeys combining Human Design, kinesiology (NLK), somatic coaching, and systems strategy.
꩜ Sold and delivered high-touch 1:1 sessions blending Human Design, kinesiology, and somatic strategy
꩜ Build trust-based client relationships resulting in referrals and long-term retention
꩜ Consult on backend systems (CRMs, POS, automations) to improve efficiency for service-led businesses
꩜ Design brand-aligned websites and digital presence that elevate client authority and impact
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꩜ Sold domestic and international travel packages tailored to client needs and budgets
꩜ Built strong client relationships through attentive service and destination expertise
꩜ Delivered polished itineraries, quotes, and travel documentation with high accuracy
꩜ Handled complex bookings, changes, and troubleshooting with professionalism and care
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꩜ Managed internal databases, payroll, HR records, and invoicing with accuracy and confidentiality
꩜ Supported systems development and maintained policies and procedures across departments
꩜ Assisted in web design and digital asset updates for internal and client-facing platforms
꩜ Coordinated general office operations and ensured smooth day-to-day administration
꩜ Contributed to a reliable, organized, and efficient back office supporting field operations