Hi, I’m Annika Roberts.
I work at the intersection of clarity, structure, and lived experience.
My work is shaped by years of building things, letting them change, and learning how systems both personal and professional either support life or quietly erode it.
I’m interested in work that fits real people, real capacity, and real seasons.
How I See
I tend to see the whole before the parts.
Patterns, pressure points, misalignments often before they’re obvious. I see both the solutions and possibilities beyond these. That’s shaped the way I work: slowly, integratively, and with a strong respect for boundaries.
I’m less interested in optimisation, and more interested in coherence. In building things that can be lived in and flowed with.
We're a team of passionate thinkers and doers, building with purpose and clarity.
My way of working didn’t come from one discipline or career path.
It’s been shaped through running businesses, holding responsibility, living and working across different places, and spending a lot of time noticing what actually sustains people and not just what looks good on paper.
Much of this clarity came from learning the hard way. By building things that worked technically, but didn’t fit the life they were meant to support, and then having to unpick and rebuild them more honestly.
I care deeply about how work fits into a life, not the other way around and that question quietly informs every decision I help people make.
Along the way, I’ve trained in and worked with frameworks like Human Design, kinesiology, and somatic practice. These form some of the ways of understanding capacity, decision-making, and why certain structures work for some people and quietly exhaust others.
That perspective shows up in how I scope work, set boundaries, design systems, and help people decide what’s worth their energy.
People often come to me when things are technically “working” but feel heavy, tangled, or harder than they need to be. Or perhaps when they are on the edge of growth but don’t have the structures in place to hold it.
Working together is calm, practical, and honest.
There’s space to look at what’s really happening, name what’s not sustainable, what foundations need to be laid and make decisions that respect both ambition and capacity.
I’m not interested in pushing people further than they want to go.
I’m interested in helping them build something they can stay and grow with.
What It’s Like to Work Together
If you’re holding something meaningful - a business, a transition, a period of change and want a grounded place to pause and see clearly, you’re welcome here.
or read the field notes